What Makes An Effective Business Website
An effective website is one that achieves the goals that you have set. It has a unique ability to measured and be analyzed for a very small investment of time and money. It's a terrible waste not to use it to it's full potential.
To achieve your goals a website;
- should load quickly as web visitors are impatient
- is easy to navigate and is presented in an orderly, logical fashion
- allows visitors to find what the are looking for easily and quickly
- is designed to be professional and appropriate for your industry
- has content created to persuade not just inform
- is regularly measured to gauge effectiveness
- is updated regularly
Your website is a remarkable opportunity to achieve results no other medium can, don't relegate it to the menial role of "online brochure". It works for you 24/7 so give it something more meaningful to do. It can do something as simple as collecting a visitor's email address for future updates to making a sale right there and then and depositing the funds into your account almost instantly.
Your website is not simply a digital brochure. It can be;
- a method to build a prospect list of emails or phone numbers
- a warm or hot lead generator
- a learning center for current and prospective clients
- a sales aid for you sales staff
- a way to globally present audio and video cost effectively
- a store from which to sell products or services
The effectiveness of your website can be measured easily and inexpensively, no other medium can do this. It's a simple matter to use analytics to determine exactly what it costs to make an online sale, receive a lead or inquiry. This is new. As a business owner the website allows you to know what benefit you actually are receiving from your advertising and marketing dollars. As a business owner myself that is a very big deal to me.
Put your website to work. Expect more.
