Twitter is a newcomer into the paid advertising space. Can it work for your business? Hard to say but it may be worth a try. Jami Oetting over at HubSpot has put together a very detailed description on how to do this. The topics covered are;
Types of Twitter Ads, Followers, Website Clicks or Conversions, App Installs or App Engagements, Leads, Promoted Tweets, Promoted Trends, How to Target Ads, How to Budget for Campaigns and Analyzing Your Campaigns.
Even though the platform is more than nine years old, most of its advertising products are still young. The company only started to make a push and introduced new and innovative solutions in the past two years. While most of Twitter’s products used to be about brand awareness, now it offers more action-oriented, ROI-focused products. And in June, Twitter announced it was testing product and place pages and collections of products to make it easier to buy using the social network.
But where do you start if you are still a beginner to advertising on Twitter? And how do you know which type of ad product is the right fit for your client’s campaign? We’ve put together this primer on how to set up the different types of widely available Twitter ads.