Most businesses need sales pages as much as they ever did even though their use on a business website is very rare. For many years marketing “Gurus” used long form sales pages to literally make millions of dollars but even they have introduced alternative sales tactics such as video. KissMetrics has an excellent breakdown of what a more modern looking long form sales page would look like today.
But few companies or marketing people will spend the time to produce a page like this but many are producing a type of “Hybrid” sales page.
Joanna’s version is actually an infographic, or as Joanna call it an “instructo-graphic”. The full page can be viewed here.
Shane use a video to explain his view that can be found on this page.