About
Hello. My name is David Neale, and I’d like to help your company attract more clients or customers.
I’ve been working with small businesses for a long time, and both my clients and I have had some great victories. As fascinating and varied as this journey has been, today’s changes and possibilities are greater than ever.
I believe in three essential foundational elements for small business online success.
- Your Website must be fast-loading, professional-looking, easy to navigate, and encourage the visitor to take some action.
- Consistent Traffic—If you are not getting a decent number of daily website visits from people interested in what you are selling, you are pretty much dead in the water. If you get no phone calls or form fills, and we can’t test anything.
- Measure Everything – In today’s marketing world, there is no excuse not to know what is working and what is just burning money. We like to think we take a scientific approach to everything. Facts are facts. We only care about what we can prove works.
My Philosophy On All Things Internet
- I believe in automating everything that is practical
- Social Media can work well for SOME businesses
- We have to get used to paying for traffic to our websites
- Email marketing is still a powerful strategy
- Producing content is simply a fact of life in business today
- Bing is more relevant than most people think
- SEO should be based on tests, NOT advice from “experts.”
- WordPress is suitable for most clients, but not EVERY client
- Not every business wants to use their website to get leads
- If possible… BE EVERYWHERE (Social, Email, Search, etc.)
- Every business owner should know the lifetime value of a client
- Every business owner should know the cost to get a good lead and customer
- Your website should load as fast as possible… speed is crucial today