Most of us know this but we just don’t do it. Why? It’s hard work. It’s not same thing as creating something. This is the nut’s and bolts of marketing. What really need to get done if you want to be successful. Matthew Woodward’s site contains excellent content for the most part. There’s lots of irrelevant stuff for small business but if you can keep from being distracted that is plenty there that will help any small business.

Ask any successful marketer or blogger how to effectively grow a blog and 99% of them will tell you the same thing: “Spend less time on content creation and more time on content promotion.”

But what exactly does content promotion mean?

Does it mean you buy a bunch of Facebook ads to push your post to thousands of people? Does it mean you email your list? Share it on Twitter? Post it on Reddit?

Yeah those work to an extent, but not as well as what I’m going to show you today.

The best way to promote your content is to get influencers to promote it for you and the best way to do that is through outreach.

In it’s simplest description, that just means emailing a bunch of people about your content.

Read the full article by Chris Lee