When Discounts Aren’t Practical – Your Website IS Your Offer
There really is no free lunch. Just building a great website guarantees you nothing. The Internet isn't a mall... you built it and they may very well never come. So what's a business owner to do?Well first let's just realize how this works. The website is only one of...
The Business Website System
Think Website System not just Website Too many business owners get a website developed and go back to work. Huge missed opportunity. A website can be a great brochure, an amazing brochure in fact, but it can be so much more. For most small businesses the website can...
Building an Effective Business Website
Things TO Do Set Measurable Goals Don't just build a website that looks good and contains all of your information. Set some goals that you want your website to achieve. How many phone calls a month should it generate? Online form submissions (inquiries and contact...
Why They’re Wrong About Branding
Every modern online business coach from Dan Kennedy to Seth Godin will tell Small Business Owners not to waste marketing dollars on "Branding". That you only invest money in advertising that results in phone calls, sales or form submissions. Branding is...
This Is A Web Page – Look Past The Graphics & Scripts
This is a beautiful piece of writing in my opinion. For many years I have tried to communicate and promote this simple idea but I have always failed. It's hard to get clients and even colleagues to look past the beautiful design and graphics and to focus...
The Simple Content Promotion Strategy To Increase Your Traffic
Most of us know this but we just don't do it. Why? It's hard work. It's not same thing as creating something. This is the nut's and bolts of marketing. What really need to get done if you want to be successful. Matthew Woodward's site contains...
Q&A with Digital Marketing Expert Kevin Ryan
Pretty simple and easy to understand interview with Kevin Ryan about general Internet Marketing strategy for small business. Interestingly Kevin suggests that email marketing is the most cost-effective method that companies should be using more than most do. Once he...
What Should A Basic WordPress Business Website Cost?
Most small business websites are built for $1500 - $5000 (although custom or specialty sites can cost much more). So what determines how much your new business website should cost? Where are the critical areas where you can save money? It's not difficult to save at...